Is you is, or is you ain't by bae-bae?

Published: Wed, 01/13/16

We got ourselves a drama queen on our hands.

Last year Lake Superior State University in Michigan
published it's list of "Words Banished from the Queen's
English for Mis-use, Over-use and General Uselessness."

The "offending" words?

* Bae
* Polar vortex
* Hack
* Skill set
* Swag
* Foodie
* Curate
* Friend-raising
* Cra-cra
* Enhanced interrogation
* Takeaway
* -nation

The takeaway from this?

A couple things..

This list pretentiously cra-cra.

Communication is about clarity not snobbery. And, several of these
words are perfect for using in emails (and copywriting, content,
etc) when you want to inject a bit of curated entertainment value
into your writing (being entertaining -- with a whiff of swag -- is
a good skill set to possess), or simply make something clear as a
plate of pasta to a foodie.

And secondly, here's the way I see it:

Settle Nation will strive to use ALL these words in copy in 2016.

And, maybe even misspell 'em, to boot.

It'll be fun for me.

And, be like enhanced interrogation to the word snobs who put lists
like the one above together.

All right, "Bae."

Enough friend-raising.

To see my latest email marketing hacks, go here:

http://www.EmailPlayers.com

Ben Settle