A ruthess drug lord's guide to ethical business building
Published: Fri, 06/19/15
those who drink and those who pour"
So sayeth a drug lord in an episode of "Breaking Bad".
Criminal or not, he's got a point.
Especially in the online world.
For example...
Those who "pour" have these traits:
* Zero focus
* Always looking for shortcuts (endlessly obsessed with "cheat
sheets", "swipe files", and "lazy ways" to do business online)
* Are copycats (no originality -- just swipe, steal, and copy)
* Low tolerance for deep thinking
* Lazy
* Look at buying products designed to help them build their
businesses as expenses instead of long term investments
* Are followers (never leaders -- in either thought or deed)
* Fanboys of goo-roos
* Desperate to be liked
* Afraid to take chances
* Treat their businesses like hobbies
* Play to not lose instead of play to win
And the list goes on...
Those are the pourers -- the vast majority of online marketers.
They pour for those who drink (figuratively speaking -- for anyone
reading this who doesn't understand the concept of "context"...)
It doesn't make them bad people.
Nor does it mean they can't change.
(Many who drink started out by pouring).
The drink mentality is what I teach in "Email Players".
That's why it doesn't teach how to get rich by next Monday... or
how to "trick" people into buying (which is not only stupid but it
guarantees they never buy again from you)... or to be needy and
desperate but to instead operate from a mentality of abundance.
In other words...
It teaches how to build your sales over time.
Yes, there's up front action. (Sometimes lots of action.)
But it's a long term strategy.
You don't send an email and retire.
You send emails daily for months and years.
And you let those sales multiply into back end sales, happy
customers, and (eventually) an empire that nobody can hack,
knock off or steal -- since it's based on you, your personality and
your brain.
It's not for those who pour.
It's for those who drink.
If you want to drink at my table, go here:
http://www.EmailPlayers.com
Ben Settle