There's been a disturbance in the flakebook force
Published: Tue, 06/16/15
Expert" product, and piled on more bonuses than probably anyone in
that industry had ever seen before, some people have been asking
around flakebook if all them bonuses is a good idea.
A few whipper-snappers even asked if it's "ethical" or not.
The answer:
It depends on your list.
By that I mean, there are losers (and it takes a special kind of
low class jackass to do this) who will buy just to get the bonuses
and then refund the product. This is always done deliberately, too,
despite all the rationalization hamster-spinning the refunders
engage in.
If you have a lot of them in your market, probably not a good idea.
(Not a good idea to sell to that market at all.)
Otherwise?
It's a great way to sell.
Selling the premium(s) is how a lot of direct mail and other direct
marketing ads have sold oodles more of their wares for decades.
It's not unethical at all.
It's just smart marketing.
Which brings me to the point:
IMH(BA)O, the problem isn't the tactic.
It's Internet marketers.
Hardly any have a solid education in direct response.
Most have learned from someone who's only sold online, ignore the
old school masters, and have about as deep a knowledge of direct
marketing history as the armchair scientists putting up Willy Wonka
memes on Flakebook have of science.
So anyway, that's my opinion.
Love it, leave it, or live it.
I care not either way.
Now for the important stuff:
Earlier this year, I fired up the TV and watched the magnificent
"Batman: The Dark Knight" with the intention of pulling out a bunch
of emails from the movie to send to my list over time. But, I
ultimately decided not to use them for myself. Instead, I took
these 10 emails, turned them into "templates" of sorts (although
mostly geared towards business to business, they could be adapted
to anything), decided to make them 100% copyright free, and include
them in the July "Email Players" issue as a bonus.
Subscribers can use these emails however you want.
Even word-for-word, if'n the Spirit moves you.
All without paying me anything.
Totally copyright free.
But, only "Email Players" subscribers get them.
And, only in the July issue.
Subscribe here:
http://www.EmailPlayers.com
Ben Settle