Gmail drama queens
Published: Wed, 06/17/15
A while back Gmail made tabs in its interface with different "folders" --
where anything coming from an email broadcast automatically goes to
a "promotions" folder -- thereby putting emails (like this one I'm
writing) into a folder flagging it as promotional or whatever.
Since then, panic has set in.
At first, dozens of people emailed me about it.
My favorite being this one:
"Are the new GMAIL "categories"
(Personal E-Mails, Social Networks,
Advertising) the end of Directresponse
E-Mail Marketing? It truely
is an Illuminati's trial to low our
Open and Clickrates and to
spend more budget in Google
Advertising, isn't it?"
Sheesh.
Drama queen much?
Listen, no need to panic.
Here's my take on it:
I don't know why people are worried. Frankly, guys like me (the few
of us who know how to do email, that is) are profiting from it.
But, even if you stubbornly refuse to want to get better at email,
it's still not that big a deal.
Why?
Because of things like this:
* Promos don't necessarily not get read -- in fact, I'd venture to
say the BEST, most qualified prospects are reading the promotions
tab emails, while the freebie seekers, advertising critics and
people who are simply not that interested in fixing whatever
problem your product solves will continue to ignore your emails as
usual
* People manually move emails they want to read (duh)
* Many people use an email program (Outlook, Mail, etc) and not
Gmail's interface anyway
Bottom line:
It's mostly a non-issue.
Especially if you use my system.
My boys and I celebrate this.
We now have less competition.
More on my system at:
http://www.EmailPlayers.com
Ben Settle