I know nobody wants to hear this, but too bad
Published: Sun, 06/07/15
"The System Club Letters"
(By Ken McCarthy)
In the book, Ken talks about his high school basketball coach who,
from the way he describes it, was quite the task master. Ken's team
had an abysmal record (including getting beaten by 100 points once,
something like that) and sucked out loud. Then this coach came in
and, by the end of the season, they were one of the top basketball
teams in their conference and, even when they lost, they didn't lay
down.
What did this coach teach these boys?
These kids who were so awful at the sport?
Layups, passing, dribbling… the basics.
Every day, that's all they practiced. They weren't taught anything
fancy, no super moves, no trying to dunk it or play Michael Jordan.
Just the raw fundamentals. What I would call in marketing land
"dull unpolished objects."
And guess what?
That's what we rap about (again) on the podcast tomorrow.
Four more dull (but deadly to your competition) unpolished objects.
Methods of marketing that let even raw newbies fly right past
people with more experience and edu-ma-cation.
Anyway, more on this tomorrow on the show.
Until then?
Download past shows here:
http://www.BenSettleShow.com/antipreneur
Ben Settle