Whacking the copywriting training dummy
Published: Wed, 06/03/15
If you bought Ray Higdon's "3-Minute Expert" product from my link
last week, and did NOT get your bonuses yet, forward your receipt
to:
receipts@legendsbonus.com
Okay, on with the show...
Let me tell you a true story about copywriting.
Few months ago in my first Wing Chun Kung Fu class, Sifu showed me
an 80+ lbs training dummy attached to a sliding bar.
He said, "Try to move it by hitting it."
So I start whacking the thing.
Again.
And again.
And again…
It took 4 or 5 hits smacking it has hard as I could to get it moved
to the other side. He then goes to the side I hit it to and, with
his non-dominate hand and LESS than an inch of room (no winding up
to hit it) the dummy goes flying to other side and crashes into the
padding.
That's power, baby.
Power that can break bones.
Crack ribs.
Smash teeth.
And, frankly, kill someone.
But, that power did not come from brute strength, lifting weights,
or using a bunch of sexy "ninja" techniques.. It came from
harnessing natural forces like gravity, breathing, balance, etc.
So it is with copywriting, my little droogling.
I've met lots of copywriters.
Studied lots of copywriters.
Learned at the feet of (virtually speaking) lots of copywriters.
And the best copywriters don't bowl you over (figuratively
speaking) with ninja acrobatics, flying kicks, and brute strength.
Only the wannabes and amateurs do that.
Instead, it's a lot more subtle.
They draw upon the natural forces of market demand, their
customer's feelings and insecurities and desires, and matching the
right message to the right market before anything else. (i.e. they
don't say, "oh we need a video sales letter!" they say, "let's look
at the market and see what kind of media to use first…" or they
don't say, "we need a trip wire offer!" they say "what is the best
way to bring customers in — whether a low cost lead generator, a
soft bill-me-later offer, or going for the high ticket sale from
the get-go, etc.)
Anyway, food for thought.
And I urge you to eat that food.
Chew it thoroughly.
And, let it digest.
Only then, a copywriting master will you be.
In the meantime:
You can see how I utilize these forces in my "Crypto Copywriting
Secrets" eBook on Kindle. It's like your very own copywriting
"training dummy." And, it costs a "whopping" $2.99.
(I could easily charge $100+ for this info, but I am kind…)
Go ye here to read about it:
http://www.EmailPlayers.com/kindle/crypto-copywriting
Ben Settle