How to cure drug addicted customers
Published: Thu, 07/02/15
It was about a guy who bought my product then immediately (after
one issue) said he got enough info and do I have anything else to
sell him. I then wrote an email talking about how it reminded me of
something my Wing Chun Sifu told me. How a guy came to learn Kung
Fu at his feet, stayed a whole 3 weeks (nobody learns Wing Chun
Kung Fu in 3 weeks), then went and fought in a cage match
somewhere, only to go want to learn another combat style.
Then, I made another analogy:
People like that are literally addicts.
They are addicted to the dopamine drip of buying something new and
exciting, etc, and, thus, hop around from one product to the next,
never committing to anything, having a "wide" but not "deep"
knowledge base, and, well, so it is.
Anyway, a few people were none too happy about that email.
Opportunity buyers don't like looking in the mirror.
And, they like it even less when I refuse to sell to them.
But, here's the thing:
I didn't make any of this up.
I learned it from a client at our last Oceans 4 Mastermind. And, it
was so enlightening (and made sense of a lot of things that never
made sense to me before about opportunity buyers and why I despise
them so much) that I asked her to be a guest on my podcast
explaining the biology behind this, as well as how you can "turn"
these people (some of them, at least) into good long term customers.
And guess what?
She agreed.
And, my interview with her is in today's podcast at:
http://www.BenSettleShow.com/antipreneur
Ben Settle
P.S. Producer Jonathan and I were blown away by the info in this
episode. I don't have a lot of guests on. And, when I do, they are
always unique and give information you can't easily get anywhere
else.
In this case, Jonathan said she was hands down the best.
(No offense to past guests…)
Is Producer Jonathan right?
Only one way to find out.
And that's to hit the jump below and listen in:
http://www.BenSettleShow.com/antipreneur