How to brag and get away with it
Published: Mon, 08/06/18
(Both in the lines and between the lines).
One of my favorites is about the power of bragging.
Anyway, here are the two excerpts:
Excerpt #1:
“[The Fantastic Four] arguably attained that exalted [best superhero comic book ever produced] status by the time it reached the third issue, at which point Stan began to think his braggadocio might actually have been too modest.”
Excerpt #2
“I wanted to make sure the book would be noticed and I figured a line [“The World’s Greatest Comic Magazine”] like that would certainly get attention, if only for its flagrant pretentiousness.”
Too-short-didn’t-read:
* Stan Lee created the highest selling comic book on the planet.
* Instead of being modest about it, he owned it.
* And, he did so by literally writing “The World’s Greatest Comic Magazine” on the cover of each issue.
The point?
A lot of people loooooove to brag.
Especially on social media.
The difference between those who get away with (and profit from) it and those who don’t?
Well, let’s just put it this way:
Stan’s comic was the highest selling of all other companies and titles. When he bragged, it had substance (and the pretentiousness worked to his favor — something the late, great Gary Halbert did in his newsletter all the time, incidentally…)
Contrast that to most people pounding their chests on Flakebook.
No substance.
No real track record of success.
And, nothing more than just rhetoric. This is important, because I can already see a gaggle of goo-roo fanboys reading this email thinking they will just start calling themselves the best or whatever (“like Stan Lee!”) and miss the entire point.
Something to ponder…
And here’s something else to ponder:
The best kind of bragging is the silent kind. The kind where you don’t really have to say anything or try convince anyone of anything, and people find you influential and persuasive anyway.
Which is, incidentally, what my Villains book can help you do.
(By following the principles inside to the letter.)
More details here:
http://www.VillainsBook.com
Ben Settle