The attitude
Published: Wed, 07/18/18
Email opt outs are not bad.
They're good. Sometimes very good. And there are practical, financial, and profitable reasons for this I've covered (go to my blog and type in "unsubscribes" in the search box for a gander) -- making each unsubscribe you get an event to be celebrated, not wept over.
There's also a mental side to this.
For example:
Are you worried you lost a subscriber? Then you need to adjust that sad sack attitude of yours and start realizing the value you bring to your market.
Here's how I see opt-outs:
When someone opts out, I didn't lose a subscriber.
A subscriber lost me.
I've lost nothing.
They, on the other hand, have lost an ongoing Valuable education on email marketing, copywriting, sales, persuasion, etc.
What have I lost if someone leaves?
Nothing.
There's far less supply of "me" than there are people who want what I sell.
Why would I possibly care if someone leaves?
Frankly I often remove people without them knowing. My list is constantly on "probation". You step out of line, you make one false move, or start acting like an idiot, you're outta here. And don't think you're the first.
Ever see "Fast Times At Ridgemont High"?
It describes "the attitude":
"The attitude dictates that you don't care
whether she comes, stays, lays, or prays.
I mean whatever happens,
your toes are still tappin'.
Now when you got that, then you have the attitude."
That's the way to look at your list.
Yes, you want to help the people on it. Yes, you want to grow it. And, yes, you want to sell to it. But whether it grows, stays, lays, or pays your feet are tappin'.
That's the attitude to have.
And you know what?
It comes naturally from using my system.
When you email daily.
And, especially when you see the results.
More info on my newsletter teaching my system here:
http://www.EmailPlayers.com
Ben Settle