How to get your customers naked
Published: Sun, 06/10/18
Taking the dating analogy:
Consumption is based on comfort.
If they feel comfortable with you, they go naked.
If not, they don’t.
This is what customers do, too. People don't go naked in front of other people until they're comfortable with them. Customers buying your products are going naked. They're putting their trust in you. It's not just a game that you're playing.
What?
The dating/secks analogy offends your delicate psyche?
Okay, then look at the buffet.
If you’ve been to a buffet you’ve never been to, what's the first feeling you get?
Intimidation, probably.
“What am I going to eat first?”
“Where do I start? The salad bar? The dessert tray? What is really tasty? What's really important? What's not important? What…?” Obviously, if you fill your plate full of gunk, and you start eating it, you don't feel like throwing it away, so then you fill yourself on gunk and then you don't go back for the really good stuff.
You don't know what's important and you don't know what's not.
Then you end up like a stuffed turkey.
You go in there expecting, “Wow, I'm going to get all this food.” Then you go, “I’m never going to go back there,” at least for a year, or at least six months.
Something else about buffets:
Notice they are almost always cheap and all you can eat.
All that food for a low price.
Yet, most people have a much better experience, paying a lot more money, for a lot less food, at a regular restaurant where they’re taken through a *sequence* (seated, appetizer, main course, dessert, coffee, drinks, etc).
So much psychology to this.
Most of it never talked about — especially by online goo-roos.
And that is why I’m so passionate (and have been for almost 10 years) about the System Seminar talk Sean D’Souza gave and his eBooks on pricing and sequential selling. There just ain’t anything else like it that has had such a dramatic impact on what I sell and how I sell.
If you want this forbidden knowledge, here’s the drill:
1. Go to the link below
2. Buy the *premium* version of his eBook
3. You’ll get his System Seminar training as a bonus, along with a 23-minute video I did showing how I use some of Sean’s methods with my email methods.
This offer ends at the stroke of midnight tonight (EST)
(Less than 90 minutes from the time I am sending you this.)
So if you want it, best hurry.
Here’s the link:
http://www.EmailPlayers.com/sean
Ben Settle