How to "get away with" selling $1,000+ books
Published: Tue, 02/12/19
Let me be very clear about something:
I am in the process of converting all my products into print books.
Yes, just books.
Paper & ink, perfect bound, professionally-created covers, like you'd find in a book store (which, yes, I know you are "not supposed to do!" according to some blokes I've heard from quoting Dan Kennedy all out of context at me without bothering to ask about the sales figures or market intel first - even though, amusingly, I hire the exact same designer he does...) It all started with The Affiliate Launch Copynomicon, and continued with Copy Troll & replacing the old Email Players Playbook with the Email Players Skhēma Book.
And, it’s only going to get worse from here, Chuckles.
Thus, my wise counsel on this matter:
If a print book gives you heartburn, you need only not buy.
Very simple.
The choice is 100% yours to make, either way.
I have a long and distinguished list of reasons for doing this, going far beyond the obvious reason of content pirates. Although I am amused at the thought of making it as hard as possible for them and the losers they cater to.
And, the results have already been far better than I anticipated.
Your results may vary.
And, they probably will.
But for me, format is a non-issue to my overall sales.
People blindly clinging to the idea of you can only sell higher ticket products to happy customers if they are digital bytes in a cloud, or photocopied pages stuffed in a cheap binder, might be shooting themselves in the pinkie toes and not realizing it, because they can’t let go of the info marketing dogma they learned back when a mischievous grinning Bill Clinton was still sneaking interns into the White House.
Gene Schwartz's Breakthrough Advertising should have proven this to them.
Or, at the very least, the late, great Jim Straw's near $1,000 eBook.
Best part?
In my experience info publishing success has far less to do with product format than it has to do with you. To paraphrase the legendary IP Man when he told the punk kung fu fighter challenging him saying IP Man's kung fu style was too hard to beat:
"It’s not the style, it’s you."
Print, audio, video, PDF, morse code printed on a FAX delivered by bike messenger... as far as I am concerned, Earl Nightingale had it right all along way back in the 1960’s, when he said if you serve your market correctly, they won’t come back (i.e. buy) because of your company, but because of you.
I know this will rub the cognitive dissonance of some people raw.
And that's good.
Giving businesses options for thinking differently is a free service I provide 'round here...
Anyway, speaking of print books:
My “Copy Troll” book is still $50 off for a few more hours. I launched it this last weekend at $100 off, then was inspired to do a 15-hour sale for the procrastinators who missed it for only $50 off -- which is not as secksy at $100 off, but still better than nothing off.
But, only until midnight tonight (EST).
And, only by using this link and the coupon code “50” (without the quotes) here:
http://www.EmailPlayers.com/troll
(Be sure you see the price change on the cart before entering your info…)
Ben Settle
P.S. I will be talking more about this topic in an "Email Players" issue in a couple months.
I have much to say, show, and demonstrate on this subject.