How to get customers & clients to stay in love with you
Published: Sat, 02/16/19
“A woman falls in love with you for what you are, spends the rest of the relationship trying to change you into something you’re not, and then leaves you for a man who is what you were.”
He’s obviously talking to spurned guys in that quote.
But, in business, it especially applies to freelance copywriters, coaches, and consultants — where there are certain clients who hire you for what you’ve done/are known for, spend all their time getting you to change everything you know works to what they think will work (maybe even while incessantly name-dropping their favorite goo-roo, regardless if that goo-roo's method really work or not). Then, when you give in just to “get along”, they say what you did didn’t work and hire someone else who does what you were originally doing.
That certainly happened to me back in the day.
It’s also happened to many others I know or have heard from with similar tales of woe.
And you know what?
If that happens to you, it’s all your fault, Chuckles — not your client’s.
Chances are, the clients are good people and mean well, but are being led astray.
And you simply didn’t know how to save them from themselves.
Thus, you both got hurt as a result.
That’s the bad news.
The good news?
This is one of many such things I teach in the last 4 February “Email Players” issues bundle on sale this weekend. I show you how to completely avoid having the above happen to you using a lesson no other marketing or copywriting teacher has ever taught you. (To my knowledge, especially due to its unapologetic and politically incorrect bluntness.)
But, I will.
And, a merry time will be had by all…
Anyway, more about the dozens of benefits in this offer (which ends tomorrow) here:
http://www.emailplayers.com/villains-day
Ben Settle