The "get off my list!" goo-roo fanboy fad
Published: Wed, 04/24/19
It’s the other side of the coin when people declare they are opting out of your list.
Just do it, already, Chuckles.
Nobody cares.
More:
It’s as stoopid as when people on flakebook drama queen and grandstand about how they are cleaning house and getting rid of friends... instead of just *doing* it without grand standing and publicly nattering on about it.
The point?
It’s tactics vs principles.
The late negotiation master Jim Camp talked a lot about this. For example, when I want people to opt out it’s not done as a technique or whatever. It’s because there are certain people I really *don’t* want on my list — and who I naturally turn away -- without having to say it -- via my content (and even on my opt in pages).
I want to repulse the turds away.
But, I do it as a *principle* by which I do business.
Thus, I rarely (if ever) say word-for-word “get off my list!” because I don’t have to.
Contrast that to the types of “get off my list!” emails where it’s obviously a tactic. Probably, something they saw someone else do. Yet, all their other emails and marketing are clearly pandering to everyone.
It’s a disconnect so big you can drive a mac truck through it.
And people sense it.
And, sometimes, even laugh at it.
So anyway, that’s my take on it.
Do with it what ye will.
To read more about my "Email Players" advanced email copywriting newsletter, go here:
http://www.EmailPlayers.com
Ben Settle
P.S. While we're on the subject... the May "Email Players" issue talks a lot about making more sales and getting more business via the intelligent and deliberate application of turning people away.
Small thinkers or those with scarcity mindsets won't be able to comprehend any of it.
It'll be like trying to explain what the color red is to someone who is color blind.
But, for those who can think beyond the moment, can plot, and strategize, and think long-term, and want to have the very best, most loyal, and most successful - at using whatever it is you sell - customers and clients, it can help get their noggins rolling with new possibilities, and show them how to have a much more secure, cash-flow consistent, and enjoyable business vs living email-to-email or offer-to-offer.
Fun times...