How to profit from annoying online marketing laws & regulations
Published: Sat, 04/13/19
I’d been doing business with him for years.
In fact, he does all my legal disclaimers and agreements, for my websites, some up-coming offers I’m launching, my paid newsletter, and everything in between. And odd as it may sound, after implementing his initial advice, I discovered something strange.
Something that seems to be driving my response way up.
Especially in my emails.
But, that I have yet to see a single email or copywriting coach, expert, or guru so much as hint at or mention in any book, seminar, product, mastermind, or anywhere else, ever, in all the books and courses I’ve seen going back decades in time.
What is this strange secret I discovered?
It’s simply this:
As much as marketers and copywriters belly ache about certain government rules and regulations about what you can say, what’s misleading, what kind of testimonials you can use, etc… I have found the more I stick to them as best I can — even the ones I’d have thought would drive my response into the ground — the more my overall response goes up.
I seriously doubt the politicians intended it to be this way.
But, their draconian rules can help response.
And, sometimes, as I’ve been seeing, by a LOT.
There are many reasons for this.
But the main one is, when you follow the rules, your copy, emails, and marketing are simply more believable and credible. I’ve found the same phenomenon applies to other platforms, too, like Google — when my pal Jim Yaghi helped my pages be more “Google-Friendly” a few years ago (when I was using AdWords). Their rules are not intended to benefit marketers, they are intended to benefit searchers. And, whoda thunk it — if you write for your market’s benefit, customers tend to like that.
And so it is with email marketing laws, too, I have seen.
Which brings me back to my internet marketing attorney Mike Young:
Recently, he sent me a manuscript of a short book (you can read it in one sitting) he wrote specifically for email marketers wanting to be more compliant with the laws of the land governing email. And, around the same time, I needed some work done on an agreement, and he said, “Ben, I’ll do that work for you in exchange for promoting my new eBook to your list.”
And so, I’m doing just that now.
But, as I told him, I’d have done it anyway, especially after I read it.
His help has made a huge impact on my business.
And, made what is usually complicated a lot easier, to boot.
Anyway, if you want his new book on Amazon, go here:
* Kindle https://www.amazon.com/dp/B07Q2DSMTN/
* Paperback https://www.amazon.com/dp/1942226055/
Ben Settle