Why people are such sad sacks today
Published: Tue, 04/02/19
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Hey Ben,
I was reading How To Write A Good Advertisement by Victor Schwab, and at the end of the book he included a whole lot of little notes etc that he gathered over the years that were about copywriting.
In one of them, around page 200 I think, he was talking about being too obsessed with what your competitors were doing. This was the little example he used to prove a point:
"When somebody asked Willie Hoppe’s manager how it was that Willie always won his billiard matches, the answer was: “Willie is always playing billiards; his competitors are always playing Willie.”
It just lined up perfectly with your Villians philosophy. The hero is reactionary were as the villain is proactive. Most people react to you but you set the trend etc.
Just thought you'd find it interesting.
Hope you are having a lot of fun so far this month!
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That is an excellent point in my humble not-at-all humble opinion.
We live in a world where people are constantly reacting to their enemies, instead of making their enemies react to them. And the reason why is, the great unwashed arses are always wasting all their time, energy, and mental “bandwidth” seething over something they see someone ranting about on social media, or read Trump say on Twitter, or hear some virtue signaling politician lecturing the country about to get props from the media, and the list goes on.
It’s no wonder otherwise-intelligent people are so easily persuaded by nonsense.
Why grown adults waste their days obsessing over a politician’s every tweet.
And, why so many millennials are (according to a recent news article I read last week, at least) so stressed, depressed, and riddled with anxiety… despite living in a time of abundance and plenty and opportunity that mankind has dreamed of since the days of ancient Greece.
It’s because all people do is react.
Care far too much what other people think.
And spend more time thinking about other peoples’ Missions than their own.
For example:
If you spend even 5 minutes of your day enraged or annoyed over Trump’s latest tweet about the democrats or Alexandria Ocasio-Cortez’s latest tweet about cow farts turning America into Mordor, you just invested time in their Missions and not yours.
Enter my best-seller:
“Persuasion Secrets of the World’s Most Charismatic & Influential Villains”
It’ll get you working hard for your Mission, not Trump’s.
Your ambitions, not AOC’s.
And, your business, not the government, the media, your boss, or anyone else's.
You can read more about it here:
http://www.VillainsBook.com
Ben Settle