World’s gloomiest marketing lesson
Published: Mon, 04/01/19
“Happy birth-day
Happy birth-day
So you lived another year
Now you know that death is near
Happy birth-day…”
Why am I bringing up this gloomy tune?
Because I got to thinking about death recently when the (*not* yet late!) great marketing genius Brian Kurtz told me about some hard-won direct marketing data imparted on him by now long-deceased marketing masters that probably not 1 in 1000 "online" marketers have even heard of, much less studied - least of all the latest social media goo-roo nattering on about his "lifestyle" who isn’t qualified to pour water out of a boot, much less teach direct response marketing.
Do you think I exaggerate?
Then think about this for a second:
These ancient, bearded marketing Gandalfs didn’t have email.
Or the internet.
Or, even credit card ordering.
(Much less PayPal, Shopify, Patreon, Clickbank, Stripe, etc).
These guys had to figure out how to motivate a complete stranger who worked probably 10+ hours per day, making 10 cents an hour just to eek out a living... to crank up the Model T, drive 10 miles to the nearest bank for a money order, then another 5 miles to a post office for a stamp while hoping to God Almighty it didn't break down again... and then trudge through 6-feet of snow, only to wait another hour in line to mail back an order card to get a book or some other product he would then have to wait 6 weeks for, with only watching a potato bake each night in the wood stove to pass the time.
All right, maybe it wasn’t *that* bad.
(I think I skipped over a generation or five...)
But, even in the 60’s, 70’s, and 80’s it was a far harder row to hoe selling via mail order.
We have it so easy today.
And, the reason why is because of these great old school masters like Brian and his amazing friends.
Which brings me back to my depressing point:
With each year there are fewer people like Brian Kurtz who knew, broke bread with, and worked alongside these wizened copy chiefs and mail order masters who can directly pass on all their knowledge and lore. And, when you can find a Brian, it’s worth learning everything you can from him.
Enter Brian Kurtz’s new book called:
"Overdeliver"
No, I’m not an affiliate for it.
And, in fact, it hasn’t even officially launched yet.
But, it is for pre-order sale now.
And, if you pre-order it, and follow some instructions so simple even a goo-roo can do them, you also get a pile of bonuses — from the handful of remaining old school masters still breathing and walking amongst us — that can make your internet business go a lot more smoothly and profitably.
Bonuses that include gigantic swipe files of ads from the world's highest-paid copywriter.
Marketing “bullets” from the man universally known as the greatest living copywriter.
The Gene Schwartz lost interviews (that, I can say without any exaggeration whatsoever, is one of the single biggest influences on my own copywriting, so much so I even gifted them to my “Email Players” subscribers a few years ago for Christmas.)
Hard-to-find marketing books and lectures from the most brilliant ad-men who ever lived.
And the list goes on.
Anyway, I think I’ve dug a deep enough grave for myself.
To pre-order Brian’s new book and get all these bonuses, go immediately to this NON-affiliate link here:
https://overdeliverbook.com
Ben Settle