Fake villains of business
Published: Fri, 01/04/19
— Adrian Veidt/Ozymandias
“Watchmen”
True story:
When I launched my first Villains book back in 2016, my podcast producer (Producer Jonathan) told me how suddenly he was seeing everyone, everywhere talking about “Villains this” and “Villains that”, with lots of people he saw getting in on the act.
He sounded annoyed by it, too.
Me?
I found only amusement in it.
Why?
Because anyone who jumped on that topic because they saw me do it and followed suit simply showed they have a hero, not villain, mindset.
What I mean by that is, Villains are proactive and heroes are reactive.
And, they were simply reacting.
Heroes are always reactive.
They sit around and wait for Villains to make a move, then react.
For example:
Superman has to react to Brianiac, Lex Luthor, or even the mindless Doomsday’s antics, they never react to his. Batman has to react to the Joker, Two Face, or the Penguin escaping Arkham Asylum and getting into their wickedness. Spiderman reacts to the schemes of Venom, Dr. Octopus, and Electro. The Avengers react to the machinations of Loki, Kang the Conquerer, and Thanos — and not the other way around.
In fact, you know what you get when a hero does try to be proactive?
Like, for example, when Tony Stark did?
You get the evil, murderous, genocidal Ultron.
Let that sink in, my little droogie.
That's why heroes are by definition reactive, Villains proactive.
Just as people who suddenly jumped on the Villains bandwagon were reactive, not proactive.
Just as copycats in business are reactive, not proactive.
And, just as the trolls and haters I have been profiting from immensely the last few months especially have been ultimately reacting to something I proactively said, wrote, or taught… and then I continued to proactively profit from their reactions to me.
(Something I will be talking more about Monday, incidentally.)
Anyway, the point?
There are both heroes and Villains in business & marketing, just as there are both heroes and Villains in the stories.
But because we live in a mush-cookie world, writers always make the heroes “win.”
But in real life?
The Villains — the proactive ones — do much of the winning.
With the heroes simply copycatting or picking up the scraps left over.
If you want to be reactive, by all means, keep copying and swiping. This is why I have no problem revealing my plans for these books, for what I do in my marketing, and my other machinations in these daily emails:
There isn’t any risk of the copycats hurting my plans or influencing their outcomes whatsoever.
If anything, they enhance them by looking like warmed over leftovers of my ideas.
But if you want to be proactive, then it’s time to start thinking.
It's time to start problem-solving.
And, yes, it's time to start being the one who acts and doesn’t react.
One way to get this mindset is to read my new “Super Villains of Persuasion” book — which mentions so many different Villains I lost count. You can read about them, hear about their ways, and start to think, act, and create success (not copy) like they do.
But, a word of warning:
As I write in the introduction…
“You can learn much from the Villains inside this book without adopting their wicked ways. For just as a surgeon’s knife can be used to cut out a tumor and save a life, it can just as easily be used to impale someone through the chest. And that’s why it is of utmost importance you use wisdom and ethics when applying what you learn inside this tome. For without those two attributes, the following information will (1) not work nearly as well (and even work against you) and (2) almost certainly land you in the same kind of hot spots (such as a prison cell) some of the Villains referenced ultimately ended up in.”
Like Bruce Wayne when studying the Villains’ ways said:
“I learned the fear before a crime... And the thrill of success. But I never became one of them.”
Are you ready to begin?
Then click the link below, grab your copy, and send me your receipt.
If you send me your receipt (not just buy it) by Sunday, January 6th at 11:59 pm, I will send you over 30 videos that show you, by their very nature, how to be proactive and not reactive in your business, marketing, and advertising.
Here is the link:
http://www.villainsbook.com/super
Ben Settle