Secrets of an A-list copywriter you can’t buy stuff from
Published: Fri, 12/14/18
(About A-list copywriter swipe files)
The other night, I got an email from one of my favorite A-list copywriters — Mr. Parris Lampropoulos.
I don’t know if you know who he is or not.
But, he’s easily one of the top 2 or 3 copywriters on the planet.
And unfortunately, I have only heard exactly two teachings from him in the last 17 years since being up in this business. And both times made a huge impact on my copywriting, my sales, and my overall business. In fact, what he taught me *just* about structuring a sales letter (by arranging an ad’s story, the “mechanism” that makes the product work, and the hard credentials in a very specific way) changed everything about the way I write sales letters, emails, and how I persuade in all other ways.
By the way, when I say he “taught” me, it was quite informal.
Literally at a bar at a Brian Kurtz master class we both spoke at in 2016.
And he dropped these huge gems as casually as if he was talking about the weather.
Anyway, here’s why I bring all this up:
As astonished as I am by Parris’s knowledge… I am equally astonished at how, like Samwise Gamgee resisting the One Ring in the Lord of the Rings books… Parris has resisted the call to teach what he knows in his own products to make himself a bundle -- and you simply cannot buy anything from him.
He has no books.
No courses.
No masterminds.
Not even an email list.
And unless you happen to be one of his copy cubs… on the right person’s lists at the right time for a one-off interview… at the right masterminds where he pops up… or at the right events where he does occasionally make an appearance, it’s almost impossible to find any of his teachings.
At least, not in any kind of depth.
That is, until now.
And before you even ask, no, he’s not launching a big course.
And no, I’m not his affiliate.
But, he is about to give away a ton of his knowledge for what comes out to pennies on the dollar next month to raise money for the rest of his cousin’s brain cancer treatment. (And yes, I’ve already secured my spot on the trainings, going just by the casual chats I’ve had with him, this is going to be incredible.)
This is purely a fundraising venture for him to save his cousin's life.
So, I can only assume this is a one-time thing.
Anyway, all the rest of the details are here:
http://o.copychief.com/parris-lampropoulos
Ben Settle