The headline secret that helped my client pull almost $2k in sales for every $150 spent on ice cold leads
Published: Thu, 01/31/19
I stopped doing freelance copywriting work back in the Summer of 2011. I hated doing client work then, and the thought of doing client work today still gives me heartburn (I prefer to be my own client).
But, a few years ago, I made an exception.
I won’t bother with the details on why.
But, I made the exception and, because I hate doing client work so much, I banged the entire long form sales letter out in about 48 hours from stem to stern. At the time, the ad (still running today) nabbed the client almost $2k in sales for every $150 he spent when he tested it.
I know this because he sent me a voicemail about it.
Anyway, that ad had a lot going for it outside of me.
Like a rabid market.
A highly credible and ever-growing brand.
Leads looking to spend money.
A super high quality product that changes lives.
And, the list goes on.
But, still, those numbers ain’t too shabby.
And, one of the reasons why it did so well was because of a single question I asked the client. A question it took him all of 2 seconds to answer, and took me all of 5 seconds to write down, and then turn his words (more or less) into the headline. In other words, I did not have to write out 100 headlines like a lot of copywriters do. I did not sit there and have to trick my subconscious mind to slip me the headline, either. Nor did I even give it more than a moment’s thought. Yet, that headline worked on ice-cold traffic, and is presumably still working today.
What was this question?
And, can you ask the same question to help write your own headlines?
The answer to the second question is, yes, you can, if you sell a product that helps with a strong, emotional, and urgent problem your market has. But the answer to the first question is on page 2 of the 3-page bonus “Ravings Of An Adman” insert inside the February “Email Players” issue.
The main issue is all about building a list.
But this bonus insert is a short "power lesson" on market research.
More:
I’m sending it to the printer shortly.
Ain’t no time for dilly dally.
If you want it, here it is, come and get it, while you still can:
http://www.EmailPlayers.com
Ben Settle