Positioning secrets of Hollywood's highest paid actor
Published: Wed, 01/09/19
Robert Vaughn of the (original) movie "The Magnificent Seven” joined the choir invisible. If you never saw it, it’s a masterpiece of how to position yourself in your market. Not because of the plot, but because of the actors. Specifically, Steve McQueen (one of Hollywood's highest paid actors in his day).
You see, Steve was *not* the star.
In fact, he probably only has 5 lines of dialogue in the all-star actor lineup.
But, he stole the show.
And, everyone thinks of him when they think of that movie, and it gave him a huge leg up in Hollywood.
How?
Because he figured out ways to “steal” scenes from higher billed actors. He would shake his hat or move his gun, or do all kinds of things whenever he was in the same scenes as the other actors to steal the scenes. It got so blatant that, when the other actors realized what he was doing, they joined in, too. It got to the point where the main actor said he would never work with McQueen again.
So thank you, gentlemen.
Y'all made a helluva movie…
Anyway, positioning is powerful.
It lets you get lots of sales, with far less effort.
It's also a natural "by product" of using what I teach in the "Email Players" newsletter.
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Ben Settle