The “N word" that supposedly kills sales
Published: Mon, 01/14/19
“The $22 million swipe file”
Which prompted a response from an eagle-eyed reader:
“Wow the Illuminati at google allow you to use the dollar sign in the subject line? I thought the word 'million' was also a salacious and dirty word. You are the master of making it to the Primary folder.”
I’ve been thinking about this a lot recently.
Mostly because last week I got a flood of hundreds of new opt-ins.
And, as always is the case when this happens, a few people let me know how my confirmation email (since I force people to double opt in) was in the spam folder. And, as is also always the case when this happens, I chuckled at the irony of someone who went out of their way to find me in the spam folder trying to inform me about how I ended up in their spam folder.
Fact is, I put very little thought into the spam or promotions folder.
And, in many ways, I am glad when I end up there.
Why?
Because I have less competition there, that’s why.
And, my sales continue to go up, regardless.
This is true even when I do my obnoxious product launch and affiliate campaigns. A certain number of emails always end up in the spam or promotions folders. And, it never ceases to amuse me how many people end up buying, but then tell me how they almost didn’t see the email they bought from because it was in the spam folder, yada yada yada.
In case the lesson here isn’t clear:
It ain’t about the folder you end up in.
It’s about you.
Get the “you” part right, and a lot of marketing sins are forgiven.
Which brings me to the sale I’m having on my “Affiliate Launch Copynomicon” book this week.
I make no guarantees or promises.
And this is especially true when it comes to being delivered in the inbox vs the spam, junk, or promotions folders.
But, I will say this:
I recently used my affiliate/launch methods to sell a somewhat higher ticket ($199 or so) product last month. And, one of the emails had this subject line containing a dreaded "N" word (i.e. "Nigerian") the email ex-spurts say is supposedly even worse than the "M" word I mentioned above in the Bill Jayme subject line for delivery:
“Nigerian Prince puts cold email templates to good use”
And, it prompted this comment:
“Putting Nigerian Prince in a headline is a guarantee to get an email flagged! If you’re open rates are low on this email, well there you go.”
I admit, I don’t know if the open rates were low on that email.
What I do know is, the sales were high.
In fact, it was one of the highest selling emails in the campaign, and pushed us way past the number of sales I was expecting to get during that campaign. (It also helped make for a very Merry Christmas for both myself and the bloke I was mailing for.)
The point?
The ex-spurts can keeping worrying about opens and clicks all they want.
I’ll keep focusing on making sales…
If you want to see how I create affiliate campaigns that can do well regardless of Google’s algorithmic brain farts and burps, my “Affiliate Launch Copynomicon” book can show you how.
It’s on sale at a $200 discount today.
Here’s the link:
http://www.EmailPlayers.com/copynomicon
Use coupon code VILLAIN
(Make sure the price changes before entering your info)
Ben Settle