Why I don't do $1 trial offers
Published: Thu, 01/24/19
"Ben, have you ever thought
about offering a $1 trial into your
email players continuity?"
For about .0007 seconds I once considered it.
First, you already get a free trial.
When you opt in to my list, you get the first issue (in pdf, of course, not print). So a $1 trial is irrelevant at that point. Especially since I pretty much only pitch "Email Players" 75% of the time to my list anyway.
Secondly:
I don't like the price shopper mentality $1 trials attract.
It's a great offer for software, etc.
But not high-value informational products like "Email Players".
I'm no interested in offering a $1 trial to my high quality content than Rolls Royce is in offering its high end customers a $1 trial. Like with Rolls Royce, you get a free test drive (i.e. the opt in issue I give away). And while on that drive, you can go ye forth and use my test drive info to make all the sales you want with.
(And many people do.)
If you can't be bothered to apply it, or if you did apply it and it didn't work, or if you are so financially in the hole you can't afford the $3.23 per day that it costs, or if you're "too busy" to use it, etc, then I just saved you some dough.
Bottom line?
I want value shoppers not price shoppers.
Value shoppers play to win.
Price shoppers play to not lose -- dipping their pinky toes in the water so they can decide if they want to stick with it vs chasing after some other get rych quick BSO that catches their eye.
All right, that's it for today.
"Email Players" subscription info here:
http://www.EmailPlayers.com
Ben Settle