Donning your Villainous Mask of Authority
Published: Sun, 01/06/19
— Bane
“The Dark Knight Rises”
Believe it or not, the above quote has one of the most valuable lessons in Villain history about persuasion embedded within.
How so?
Because many great (even iconic) Villains were originally ignored, disrespected, mocked, and shunned. But, the second they put their masks on they instantly received the attention, respect, and influence they deserved.
Take the great Darth Vader, for instance.
He’s a perfect example of this.
Originally, Anakin Skywalker couldn’t even muster up enough clout to have a voice on the Jedi Council after being appointed a seat by the Chancellor (with the other council members insulting him by refusing to recognize his membership). But after he put the Darth Vader mask on, he became a powerful and fearsome presence all the Jedi feared, and all the inhabitants throughout the galaxy obeyed.
Same with Puzzle the talking donkey in the last “Narnia” book.
He starts off as just a mere talking donkey in a land full of talking animals.
Nobody thought him special.
Certainly nobody worthy of respect and loyalty.
But, when he and his friend (the devious talking Ape Shift) found a lion skin left over by a hunter, Shift made Puzzle wear it to impersonate the lion Aslan, creator of Narnia.
The result?
Almost overnight, Puzzle went from being a nobody, to the single most influential animal in the country.
But this phenomenon doesn’t just apply to physical masks.
In the movies and comics, actual masks are necessary.
And usually, the scarier and more menacing the better.
But here in the real world, a Villain’s Mask is subtler, less obvious, and can potentially make you far more persuasive and influential than any physical mask can. In fact, when you don the Villain’s Mask correctly… you can create an authoritative personality people almost can’t resist following.
And I don’t care who you are now.
How new you might be to business and marketing.
Or, even if you have the personality of Homer Simpson.
None of that matters if you understand what the Mask of Authority is, how to create it, and how to use it.
Enter my Super Villains of Persuasion book:
Specifically, chapter 6.
I show you how this has been used not only by the Super Villains of Persuasion…. but also by celebrities like Ice Cub and 2Pac, and a simple thing you can do to don your own Mask of Authority the very same day you read it.
But, today’s the last day of the launch.
And if you get your copy and send me your receipt by 11:59 EST tonight, you’ll get:
“The elBenbo Memos”
This is over 30 videos about business, marketing, copywriting, selling, etc.
And they’re yours, free.
That is, if you send me your receipt for Super Villains of Persuasion by tonight (Sunday, January 6th) at 11:59 pm.
Here’s the link:
http://www.villainsbook.com/super
Ben Settle
P.S. Here’s what’s on these elBenbo Memos videos:
* The Thinking Man's Funnel
* Cold Emailing Secrets Of An Old School Ad Genius
* The hoes of internet marketing
* How To Bring Dead Email Lists Back To Life
* How Vomiting People Off Your Email List Will Make You More Sales
* How To Turn 1 Star Reviews Into Money In The Bank
* Merchant Account Nazis And The End Of The Internet Wild West
* Safe places are where copywriters go to die
* What elBenbo draws inspiration from
* A secret way of pumping out premiums, bonuses, even entire books & courses on the fly
* The Love Child That Can Save Your Business
* My Uncensored Opinion On Coaches and Coaching
* The Money Intoxicating Lesson Of The $50 Shot of Tequila
* How To Join The 3-Mile High Income Club
* The Myth Of The Price Shopper
* Only The Fear Mongers & Paranoid Survive
* Why Always Seeking "Advanced" Training Is Foolish
* Persuasion Secret Of A Dead Comedian
* How To Get Others To Cheerfully Give A Ton Of Money To Your Favorite Cause
* A Secret Way To Build Wealth With Your Low Attention Span
* What Every Copywriter Ought To Know About This Swiping & Headline Business
* How Marketing Insanity Will Keep You Broke
* When The Evil Business Gremlins Are Most Likely To Attack You
* Don't Lose To Girls
* The Trump Secret Never Told
* The Magic Of Keeping Up Appearances
* How To Profit From Smear Campaigns
* The Right Winger’s Case For Reparations
* How Harry'll Get His Balls Back
* The Presidential Ambulance Chaser
* The List Building Charlatan Whispers His Evil Into Your Itchy Ears
* Why copywriting isn't hard
* How the email grinch stole Christmas by defying the Who-roos
* Don't be a time ho
* And more…
To get these videos you must send me your receipt (not just buy the book) by tonight, Sunday January 6th at 11:59 pm.
Here is the link:
http://www.villainsbook.com/super