Why I dig the “Michael Westin” freelance model
Published: Thu, 10/18/18
Oh boy…
“Ben, currently I’m a freelance copywriter and have been offered a job at an advertising agency. What would you recommend should I take the job or keep freelancing what is better???”
Personally, I always took the “Michael Westin” approach.
Michael Westin is a burned spy in the show “Burn Notice”. When you’re burned, you’ve got nothing. No cash, no credit, no job history. You’re stuck in whatever city they decide to dump you in. You do whatever work comes your way. You rely on anyone who’s still talking to you — a trigger-happy ex-girlfriend… an old friend who used to inform on you to the FBI… Family too… (if you’re desperate…). Bottom line? Until you figure out who burned you…you’re not going anywhere.
(It’s almost like I used to watch that show…)
Anyway, the show is about Michael Westin finding out who burned him.
But, he still has to live, too.
So while he’d love to spend all day finding out who burned him, he still has to take on “jobs” for cash (saving people from criminals, mobsters, gangsters, whatever… like a one-man “A Team”).
That’s the Michael Westin business model.
Freelancing is a “necessary evil” while doing his own projects.
It can be frustrating serving two masters like that.
But, Westin never takes a steady job.
Only freelancing, babycakes.
That way he can control his time and resources.
And that’s how I did it, too, when freelancing.
One thing that makes that model hard to do is if you don’t have clients coming to you (instead of your having to spend time going to them and hunting them down).
Enter my Email Client Machine product.
It’s $100.00 off during the Halloween Horde of Clients Sale until tomorrow (Friday, October 15) at midnight EST. And it shows you a secret way I used to get clients with just an email per day.
That leaves the rest of the day to do other things.
(Write copy, create your own products, whatever).
It also takes the uncertainty out of freelancing.
And, makes it a lot more fun — since you don’t have to troll forums, cold call leads, or spend a small fortune going to seminars and being a bar fly afterwards to get clients.
But, the $100.00 discount vanishes like a ghost at midnight EST tomorrow.
And, so do these bonuses I’m giving away with the discount:
Halloween Horde of Clients Bonus #1:
“How to get overrun with so many clients before Halloween it’s downright spooky”
I shot this video for a customer’s private Facebook group (and then took it down immediately after — there is no other place to get it now) reveals a little-talked about (yet 100% proven) way to get so many paying clients in the next few weeks, it could very well freak you out.
This info can be used by both newbies and seasoned pros alike.
And, if you apply the info exactly as laid out, it’s hard to imagine you not getting booked with lots of new copywriting clients in the next couple weeks.
Halloween Horde of Clients Bonus Bonus #2:
“elBenbo’s Million Dollar Swipe File Book”
This is a pdf I recently created that compiles 43 sales letters I’ve written over the past 16 years that collectively pulled in tens of millions of dollars spanning multiple niches, including: Weight loss, self defense, health supplements, golf, MLM, home business, real estate lead gen, business buying, a paid podcast, dog training/health, newsletters, work-at-home, marketing training, and business building. You can use these sales letters as templates, idea-generators, or just case studies you can adapt and apply to your own ads.
I’m going to sell this swipe file in the future as a standalone product.
But, it’s yours, free, if you buy "Email Client Machine" before tomorrow’s deadline.
Hit the gruesome link below to grab your discount and bonuses, while you still can:
http://www.EmailPlayers.com/client
Ben Settle