History's greatest ad man’s advice for dealing with clients
Published: Wed, 10/17/18
“Rules for respect in business”
The rule I dug on most was:
“In meeting with clients,
do not assume the posture of servants.
They need you as much as you need them.”
Reason why I dug on this is, it reminded me of a real life story of persuasion.
Here's what I mean:
Also last year, I took a firearms class from one of the world’s top instructors (according to the NRA, and hundreds of military and law enforcement professionals). And, I was floored by not only what he was teaching, but *how* he taught. (I took written notes — and I never take written notes, I hate long hand — on his teaching techniques more so than the info he taught, if that tells you something.) Anyway, this guy’s classes are routinely sold out, and his trainings booked well in advance. He competes with at least a few dozen others in this small county and, while they all struggle for for business, he always has more than he can handle.
(Having to take months off at a time just to take a break).
His secret to having all these clients?
Well, there’s his knowledge, true.
And his incredibly sharp infotaining style of teaching.
But, that doesn’t explain how he gets complete strangers who have never heard of him before practically begging to sign up.
No, he does something else.
Something anyone — especially freelancers and coaches — can do.
Something that worked like gangbusters for me when I was freelancing.
And that magic something is:
Complete indifference to whether anyone shows or not.
In other words:
If you show great, if not, he doesn’t care.
And not in a fake social media “I give zero fugks!” grandstanding way (anyone who says that actually does care or they wouldn’t have to say it). But it’s real for him. If anything, he’s got a waiting list of people eager to hop into a class if a spot opens.
Anyway, the same concept applies to freelance copywriters.
Nothing is more attractive than someone who doesn’t need you.
Or, in this case, your fee.
And one of the things my new Email Client Machine product does is, it shows you how to start doing things in a way where you start getting so many leads coming to you, wanting to hire you, and, in some cases (happened to me several times), wanting to pay you — without even seeing a portfolio or list of referrals.
It’s yours for $100.00 off during the Halloween Horde of Clients Sale.
But, the sale ends Friday at midnight (EST).
Sink your monstrous claws into it here:
http://www.EmailPlayers.com/client
Ben Settle
P.S. Buy during this sale, and I’ll also give you these valuable gifts, too:
Halloween Horde of Clients Bonus #1:
“How to get overrun with so many clients before Halloween it’s downright spooky”
I shot this video for a customer’s private Facebook group (and then took it down immediately after — there is no other place to get it now) reveals a little-talked about (yet 100% proven) way to get so many paying clients in the next few weeks, it could very well freak you out.
This info can be used by both newbies and seasoned pros alike.
And, if you apply the info exactly as laid out, it’s hard to imagine you not getting booked with lots of new copywriting clients in the next couple weeks.
Halloween Horde of Clients Bonus Bonus #2:
“elBenbo’s Million Dollar Swipe File Book”
This is a pdf I recently created that compiles 43 sales letters I’ve written over the past 16 years that collectively pulled in tens of millions of dollars spanning multiple niches, including: Weight loss, self defense, health supplements, golf, MLM, home business, real estate lead gen, business buying, a paid podcast, dog training/health, newsletters, work-at-home, marketing training, and business building. You can use these sales letters as templates, idea-generators, or just case studies you can adapt and apply to your own ads.
I’m going to sell this swipe file in the future as a standalone product.
But, it’s yours, free, if you buy "Email Client Machine" before Friday’s DEADline.
Hit the jump below to get your freelance lovin’ tonight, while you still can:
http://www.EmailPlayers.com/client