The A-list copywriter who’s always busting my balls

Published: Tue, 10/02/18

I would say at least every other week or so… one of my favorite A-list copywriters Bob Bly replies to one of my emails busting my balls about something.

It could be about my grouchy attitude towards clients.

Or my no-guarantee offers.

Or my sometimes brash language.

Or… any number of things.

Sometimes he tells me he agrees, much of the time he says he disagrees, and every so often he even changes one of elBenbo’s wicked ways by making him think differently about something.

Anyway, here’s why I bring him up:

For years, I’ve been looking for a resource for people on my list who are confused about digital marketing (whether selling products or services), not getting the results they want, and don’t know where to turn. Specifically, a resource that helps someone through the whole complicated process: from choosing a business model right for your particular goals… to taking online payments and dealing with merchant accounts… to creating funnels… to driving traffic… to creating squeeze pages and other sales processes… to choosing all the various software and services you'll need… to building a responsive email list… and everything in between.

And guess ye what?

Mr. Bly has written a book that does just that.

And before you even ask, I am not an affiliate for his book.

Nor am I even asking you to buy it.

I am simply urging everyone on my list with ANY interest in learning digital marketing from someone who has been in direct marketing for 40 years, has written around 100 books (many on business and marketing), and has worked with and consulted some of the biggest and most successful 8 and even 9 figure direct marketing companies on the planet with their digital marketing… to download just the free chapter he is giving away.

This free chapter is about picking the right business model.

And, it’s full of great (easily-acted upon) advice.

Plus, speaking of business models:

If you decide to buy Bob’s book, and if you send me your receipt *by* midnight EST on Thursday, October 4th, I will give you a short video I created called:

“The Thinking Man’s Funnel”

This video contains no magic check lists.

No secksy “ninja” funnel hacking.

Or any one-size-fits-all solutions.

But, if you are confused and frustrated with what to do when building out a marketing funnel, this video can serve as a valuable and useful beacon, and, hopefully, simplify the process for you.

That is, if you buy Bob’s book and send me your receipt before the deadline.

(If you send me your receipt after the deadline, no video for you.)

Here’s the (non-affiliate) link:

https://www.bly.com/digital

Ben Settle