Why Bill Jayme would have sent internet goo-roos out into the streets, weeping & gnashing their teeth
Published: Sun, 10/07/18
One thing Bill did that would horrify internet goo-roos today is:
He ignored market and customer surveys.
As he put it:
“that information tells us what they have, not what they want or who they want to be.”
There’s quite a bit of hard-won wisdom packed into that.
So, let us “unpack” it and see what’s going on.
I can’t speak for Mr. Jayme, but in my experience, when you understand your market at the level this great copywriter understood the markets he sold to (and by sending daily emails and paying attention to your list’s reactions, you can get this exact kind of intel, too…), you don’t have to worry if your launches and promos will be successful or not.
You’ll know before you even do it.
For example:
Nobody asked for my “Villains” book. (An Amazon best-seller). Or my old “elBenbo’s Apprentice” membership site. (Easily the most successful launch I had ever done at the time). Or my 10-Minute Workday program with AWAI. (Which they told me was the single biggest launch they’d done).
You simply know.
And you know, because you know your market so well.
There is still a time and place for surveys, etc.
But, in my experience, when selling to your own list and your own people (i.e. the market you specialize in), you can learn far more about what people want and will buy via interaction with them and paying attention to what they say (both in and between the lines) than from surveys.
Anyway, that’s why I find his $22 million swipe file so fascinating.
You get to see copy from someone who knew his markets to the hilt.
In 209 high resolution pieces.
Spanning over 130 different publications.
Much of which has made for quite an *email* education for Yours Geeky, as well as for other sales copy.
More:
I will also send you my “elBenbo Unplugged: Copywriting” videos.
This collection of videos is over 70 minutes of some of my best, under-the-radar copywriting methods and secrets, many of which are extremely hard to find.
This is the last call.
To get the Bill Jayme Collection swipe file at a $200 discount go here immediately:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is printing these “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.
P.P.S. Here are a few of the secrets inside the bonus videos mentioned above:
* A secret way (I learned by studying certain popular comic book writers) of using photos to make your sales letters far more persuasive. (Not only does this trick give your ads more built-in “prestige”, but it can ratchet up your sales, too.)
* The bedroom trick for knocking out sales letters customers can’t resist buying from. (This once helped nab a client I helped almost $2,000.00 in sales for every $150.00 spent on Facebook ads, if that tells you something…)
* The sex sales letter technique for making your ads almost impossible to stop reading. (I’ve only seen one copywriter ever do this, but when I started doing it in my sales letters, they became almost “hypnotically” hard to stop reading.)
* What to talk about in your ads and other marketing if you absolutely MUST get someone’s attention. (I heard a famous sales trainer talk about this once — and it works like crazy to reel in and get the focus of even the most gnat-like attention spans.)
* How to trick your brain into writing copy that turns people almost into feening, buggy-eyed addicts for whatever you sell. (This is straight from a copywriter who studied advanced psychology and neuroscience at Princeton University, and will forever change the way you write your ads.)
* The single best way ever invented for getting overrun with new copywriting clients! (Works like crazy even for brand spanking new “fresh off the turnip truck” freelancers.)
* The “brain-twist” technique used by one of the best copywriters in history to knock out sales letter bullets. (Works like gangbusters for creating product, article, and livestream titles, too.)
* The scatter-brain’s secret to eliminating burnout and boredom when working long hours. (This has been used by everyone from best-selling science fiction authors to A-list copywriters, and can potentially let you work 12+ hour days without even a spark of burnout!)
* A little-used copywriting trick for making even your most outrageous claims 100% believable to even the most hardened skeptics. (A secret used by two of the greatest copywriters who ever lived, but that nary anyone online bothers with for some reason.)
To get all these videos and Bill Jayme’s $22 million swipe file at a $200 discount, go here while there’s still a few minutes left to do so:
http://www.EmailPlayers.com/jayme