Game of proles
Published: Mon, 11/05/18
(Paraphrased, this was a while ago...)
“Ben! If you’re so good at this, why don’t you put your money where your mouth is? I have an offer that converts at (whatever the %’s were). What if you write me an email campaign and I’ll pay you a commission on the extra sales over what I usually get! This is a great deal, you’d be a fool not to take me up on!”
My response?
“Away with ye, marketing prole boy.”
And off he scuttled… to some forum.
And, in this forum, he whined about my rebuking him to his marketing prole friends and, like the marketing proles do, they all started saying, “yeah, that Ben sure is a dummy — why wouldn’t he take you up on that generous offer?” Along with the usual prattling marketing proles do, with more drama than you can find on a Game of Thrones episode.
Another true story about marketing proles:
Once upon a time I decided to help someone get started in the copywriting business.
And, this person, started mysteriously getting various offers (all of them truly dumb ideas) from various guys pretending to be successful, but were just newbies, asking her to partner up/JV to sell their products, do work for them in exchange for “exposure”, and other deals that made zero sense at all considering she had zero experience, with no portfolio or prior experience. i.e. they simply wanted to have the secks with her and, like marketing proles with zero game do, that was the only way they knew to try.
My point?
Call them cautionary tales.
Marketing proles are everywhere.
And, this is one of the games they play.
Which brings me to the rub:
These marketing proles would be better off improving themselves and making themselves more valuable than trying to trick and manipulate people into doing what they want.
So much easier to get what you want when you are the prize.
Much harder when you're not.
Enter my Villains book.
It's the first step out of marketing prole-dom. Read, implement, and master this short book and you won't have time to make people dumb offers, try to trick people into liking you, or care about anything but that which moves your Mission and your life forward.
Doing that makes you, by "default", more persuasive.
More successful.
And, yes, more likely to be bought from.
Here is the link:
http://www.VillainsBook.com
Ben Settle