the product launch jerk
Published: Sat, 11/10/18
How so?
Well, for one thing I don’t like participating in them.
In my way of thinking, and from raw experience over the years, I make far more sales when I don’t participate in a launch as an affiliate and, instead, sell that already-launched product weeks or even months later, after the launch.
Why is this?
Because of something I heard Ken McCarthy say:
(And I’ve found to be true -- the majority of guru-type insistence to the contrary notwithstanding.)
He said (generally speaking) 5% of people in a given market will buy anything and everything.
They are the hyper-buyers.
They buy from every launch.
Every special sale.
Every offer dangled in front of them.
There are many reasons why I don’t like appealing to this 5% — including a lot of this group are the biggest refunders, whiners, complainers, and disloyal customers in many cases. Doesn’t make ‘em bad people. Just not the kind of buyers I want. And, I am happy to let the other affiliates get them.
(Which they will, during someone else's launch.)
Me?
Whether as an affiliate or selling my own product, I go after the 10%-25% of a market who is skeptical.
This segment is 2-5 times bigger than the hyper buyer population.
And, most of them are turned off by a lot of the typical fake excitement marketing ploys and tactics, copy-and-paste affiliate emails, and all the hype and hootenanny. That means, the vast majority of marketers have no clue how to sell to them, making it way easier for me to. Especially after all the other affiliates have tired themselves out during the launch.
This bigger group are thinkers, too.
They carefully think before buying, sometimes need to read an ad several times (and will love daily emails done the way I do them), wait to see what the reviews are before buying, and so on.
Those are my kind of buyers:
(1) There’s a lot of them (way more than the hyper buyer population)
(2) They likey my kind of marketing (and are turned off by most others)
(3) They like to be sold, but hate being pitched
There’s also another aspect to this.
A technical side that has never sat well with me.
And that is imperfect tracking technology giving other affiliates credit for someone’s sales.
Example:
On the last launch I was an affiliate for a few years ago, there were way too many people getting credit for sales generated, with proof (people who could not have possibly been cookied or retargeted by anyone else), that other affiliates got credit for. And, let’s face it, for every one that was caught there could have been others who weren’t caught.
There's never just one cockroach in the house...
BTW, I don’t want to imply there was any “foul play” involved.
It was purely a technology thing.
I’m also not the only one who’s experienced it over the years. And, I don’t know about you my little droogling, but I have no desire to waste my time and talents making sales for other affiliates.
So there you have it.
Why I don’t do launches as an affiliate.
Incidentally:
My new Affiliate Launch Copynomicon book (on sale at a $300 discount until tomorrow night at midnight EST…) talks about my 4 criteria for picking a product to sell as an affiliate. I’ve had some pretty good success with affiliate marketing, beating people with far bigger lists and influence than me. And, while my email system has a lot to do with it, picking the *right* product is far more important and profitable.
The formula I use has been worth a lot to me.
I can’t even count how much at this point.
And, I reckon it could be to you, too.
Time’s getting tight with this, though, to get it at this big discount.
And so, as a “carrot” to get you to act on this immediately and not put this off, if you get your copy before the looming deadline, I will also include as a bonus a video of a talk I gave at the great Brian Kurtz’s most recent Master Class.
It’s about my best “not-very-nice” email secrets.
Including persuasion secrets used by Old Testament prophets to convert devil worshippers, used by mothers to keep stubbornly disobedient children alive, and used by people like Johnny Carson to become the most recognized man on TV in his day… Donald Trump to lower the media’s status (while raising his own)… and some of history’s greatest ad men to create advertising that blew away the competition.
Again, the deadline is tomorrow at midnight EST.
Here’s where to get the book and this video at a huge discount:
http://www.EmailPlayers.com/copynomicon
Ben Settle