How to tell if a guru is a fraud
Published: Wed, 09/12/18
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The word guru is from sanskrit and doesn't translate well to English. "gu" is darkness and "ru" is remover. It is usually associated with either the spiritual or knowledge or both and signifies someone who can help remove the darkness. It takes a "teacher" a long time before they're accorded the status of guru. The presence of any ego or hubris of knowledge automatically disqualifies them as they're still considered to themselves be in the dark.
But, then again you're talking about gooroos, who are different anyway.
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Which got me to thinking:
I am not in the business of teaching email or copywriting, I am in the business of being Ben Settle. That means, by default, there’s a ton of ego in my business, a lot of irrational self confidence in my business, and, dare I say it… a lot of darkness in my business as far as the term “guru” goes.
If I tried to call myself a guru, I’d be a fraud.
And, I have always rejected it because the word sounds dorky anyway.
More:
If you are going to use my non-guru email ways to build your own business, with your own personal brand (which I do), you can’t be a guru, either.
Why?
Because you, too, will be in the business of being you.
(And not behaving like your favorite Internet tough guy or boss lady or whatever.)
Anyway, I’ll end this email with this:
The October Email Players issue contains information that would be impossible to follow if you want to be a true guru -- because it's all about ego, fighting back against your enemies in business (including an 18-page swipe file of my "greatest hits" emails profiting from troll attacks you can model and adapt), and profiting shamelessly from it.
Here’s the link:
http://www.EmailPlayers.com
Ben Settle