Email killed the copywriting star
Published: Wed, 01/31/18
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Ben, here's something for your grinchy little heart:
This week I've made two sales on a medium-priced service.
But here's what's funny: the clients couldn't read the sales letter. I made a tweak on Wordpress and only admins could read it. Yet, those two clients reached out and inquired about the service...without reading the letter.
How did I find out? A woman emailed me, frustrated and wondering what was she doing wrong and couldn't read it. I fixed it, notified her and who knows - I might get a third one.
It reminded me of when you and Jim Yaghi were partners in this weight-loss business and you said that the emails did all the heavy lifting.
Imagine what would happen if email marketing wasn't dead hehe
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Indeed…
We had a lot of fun in that niche when we couldn’t get our split tested pages (one text, the other video — big changes, not whispers) had no statistically relevant winner.
The emails were doing all the work.
It’s one of the hallmarks of the system I teach in “Email Players”.
The February issue goes to the printer in a few.
Time to get it is almost out, here’s the link:
http://www.EmailPlayers.com
Ben Settle
P.S. For the copywriting fanboys:
None of this is to say you shouldn't put your all into a sales letter, you should (I certainly do), but if you do email right, your sales letters will have much less of an impact on your bottom line they used to when selling to your email list. And, in many cases (like what I did during a recent sale to my buyers list for Christmas), you can send people directly to a shopping cart and still make out like a bandit.