Selling to dopamine addicts
Published: Sat, 01/20/18
I wasn’t really aware of this phenomenon until talking to one of our Oceans 4 clients Michelle Spiva who taught us about why some people buy one product after another after another… never committing to learning, never even opening the product, and constantly demanding new products all the time. They do this because they are addicted to the dopamine drip they get when they buy something new.
I call ‘em opportunity-minded buyers.
(As opposed to investor-minded buyers.)
And, I do everything I can to persuade them NOT to buy my stuff.
I don’t want ‘em around.
I don’t want their money.
And, I don’t want them wasting my time.
Anyway, sometimes after writing about this one of my readers will ask why not just sell to them? What does it hurt? Wouldn’t I make way more of the green stuff if I sold to them, even if they never use the product, and just go on to the next bright shiny object?
The answer is:
Yes, of course I would.
I’d probably double or even triple my sales.
But, I’d also double or triple my headaches.
(They are the worst customers I’ve ever dealt with.)
Plus, I don’t want to enable them. I don’t want to be like Jesse Pinkman in “Breaking Bad” when he starts selling drugs at addict meetings. It’s just not my bag or how I want to run my business.
Anyway, important safety tip:
If you want less headaches don’t sell to dopamine addicts.
Especially if you plan to use my wily email ways.
My system is designed to sell to investment-minded buyers, and not feening dopamine addicts looking for get rych quick, who despise solid fundamentals and want bright shiny objects each month, always looking for their next product “fix.”
It’ll still work on the addicts.
But, it’s designed to get the quality buyers.
The buyers most people never get because they pander to the addicts.
More here:
http://www.EmailPlayers.com
Ben Settle