Why I don't do $1 trial offers

Published: Thu, 01/18/18

The question that lops into the cue every now and then:

"Ben, have you ever thought
about offering a $1 trial into your
email players continuity?"

For about .0007 seconds I considered it.

First, you already get a free trial.

When you opt in to my list, you get the first issue (in pdf, of course, not print). So a $1 trial is kinda irrelevant at that point. Especially since I pretty much only pitch "Email Players" 95% of the time to my list anyway.

Secondly:

I don't like the price shopper mentality $1 trials attract.

It's a great offer for software, etc.

But not something like "Email Players".

I'm no interested in offering a $1 trial to my high quality content than Rolls Royce is in offering its high end customers a $1 trial. Like with Rolls Royce, you get a test drive (i.e. the opt in issue I give away). And while on that drive, you can go ye forth and use my test drive to make all the sales you want with.

(And many people do.)

If you apply it and it doesn't work, then I just saved you some dough.

Bottom line?

I want value shoppers not price shoppers.

Value shoppers play to win.

Price shoppers play to not lose -- dipping their pinky toes in the water so they can decide if they want to stick with it vs chasing after some other get rych quick BSO that catches their eye.

All right, that's it for today.

"Email Players" subscription info here:

http://www.EmailPlayers.com

Ben Settle