The case for shaming people in emails

Published: Thu, 12/28/17

Last Summer at the Napa, CA Wine Villains event I did with “Email Players” subscriber Troy Broussard, I got to talking to “Email Players” subscriber Jay Williams, who told me about an email he wrote that:

(1) Got him a bunch of new clients/sales

(2) Got him a bunch of likes on Yelp

(3) Got him a bunch of feedback, controversy, and drama (all good for having a polarizing personal brand and making more sales)

(4) Did the opposite of pretty much everyone else in his niche does locally — where he shamed his list instead of lying to them about how it’s not their fault they are overweight, blaming the government, GMO’s, Trump, food-medical industry collusion to keep people fat and sick, and the list goes on

(5) It also got him a 1-star Yelp review that referenced his email

(Making the complainer his unpaid marketing “intern”)

Anyway, to the point:

It's a superb email.

And, it’s an excellent example of how to use my methods, and being interesting without sounding like you’re lecturing anyone. It also uses storytelling, invalidates (using mockery — which I dig doing) common objections, and displays zero neediness (something more emails need to display).

It's also reprinted & analyzed in the January “Email Players” issue.

And, the Yelp review is, too.

This is not a tip, it’s a prescription:

If your emails aren’t getting feedback like his every now and then, you aren’t trying hard enough and gotta ramp up your controversial email game.

To see Jay’s example to model (not copy), subscribe before the looming deadline.

(I'm sending it to the printer in a few days)

Here’s the link:

http://www.EmailPlayers.com

Ben Settle