What to do when there aren’t enough sales

Published: Tue, 12/26/17

One of my long-time “Email Players” subscribers (who asked to remain anonymous) reveals what to do when you don't have enough sales coming in during a sales or launch:

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So...

Up to this years black friday I spent 2 weeks preparing a quite complicated upsell-funnel, which was fine (and it worked).

Around 6 pm there were not nearly enough sales, though.

By then we had only sent out 7-8 mails that day.

So I says to me boss...

Lez nail’em and mail’en.

And I started writing untill midnight, sending 12 more emails before closing time.

We sold for like 100.000 dollars worth of program to a list of less than 1500 heads. 380 of them becoming buyers.

(Weight loss niche).

Please don’t quote me with name on that one, but it’s a true story.

All of which stems from advise coming from the dark knight - that would be you.

Thanks.

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And so it goes.

This is what happens for people who understand how to write emails people like reading and buying from, and aren’t afraid to buck the goo-roo social media babble about how email is dead and we should all be singing Kumbaya on Flakebook all day giving away all your best ideas, trying to “sell without selling” or whatever it is people do on there.

The January “Email Players” issue goes to the printer soon.

To subscribe in time to get it, go here:

http://www.EmailPlayers.com

Ben Settle