Yet more proof why stingy emailers have skinny kids
Published: Thu, 04/26/18
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Almost worked my 50 year old ass to death last night (last day of an early-bird-discount).
And something funny occured.
In the morning my new boss asked “do you still follow Ben Settle?”
Me:
“Is a bluebird blue?”
She:
“But I rarely see his printed newsletters”.
Me:
“No, because they are in my bag right here”
She:
“You travel with them?”
Me:
“Has a cat got a tail?”
She:
“Oh fine, anyway - do you think we should send 3 mails out today on the last day of the offer?”.
Me:
"Did you say 30 emails?
Her:
(Rationalization hamster spinning): “No I think people on the list are tired after the 2 emails we’ve sent each day, and besides there are SO many unsubscribes”.
We checked the numbers, and only 1% per email had unsubscribed.
Then she laughed and said: “I was wrong, let’s just go ahead then...”.
So I sent out 11 refurbished emails from last year.
(Peach cake).
Each one of them grossing $6.800.
To a list of 15.000 people, give-and-take.
(Gross, eh?).
That’s around 75.000 in a days work.
Most of it came in the second half (after the 5th email).
My sheboss’ last text-message before fainting after midnight?
“Yaaaaaaaay”.
- - -
Forever thanks to you for cutting the crap.
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It’s my pleasure, good sir.
Anyway, the May “Email Players” issue goes to the printer in a few days.
To hop on the train before it leaves the station, rush on over to:
http://www.EmailPlayers.com
Ben Settle