There is no justice, only power
Published: Sat, 04/21/18
“Why are you in business?”
“Why do you do this every day?”
“Why, Why, WHY?”
I have a lot of answers to this whenever it's asked.
For example:
I don't want to be destitute and impoverished (already tasted a little bit of that, it was a bitter fruit indeed...). Another is it amuses me (I find it fun). Yet another is, I want to leave a legacy of having done something worthwhile when I join the Choir Invisible.
But my *main* why?
The One Why to rule them all?
The one that makes the fluffpreneurs squirm while drinking their lattes and talking about nonsense in “safe place” Flakebook groups?
Power.
As the late Gary Halbert pointed out in his "Boron Letters" book, there is no justice, only power (and he would know, considering he wrote that book from a Federal prison serving time for a crime he didn't even commit).
Yes!
I want power, babycakes!
And, I want LOTS of it.
I don't want anyone controlling my business.
I don't want to have my freedom taken away on a whim by some bureaucrat who suddenly deems me a criminal for committing a thought crime or some other nonsense (and if you think we aren't going in that direction then, well, keep being naive, little snowflake), or because someone bears false witness against me.
And, I don't want to be financially or physically vulnerable.
Not exactly the most noble of "whys".
But, few of my whys are.
(I wrote my deranged and ultra violent "Zombie Cop" book just to impress a girl, for example, and the thought of a particularly grating person in my childhood is what pushes me to keep going farther and farther in business. Hey, I grab my motivation where I can get it...)
Anyway, it's a good mental exercise to figure out your "why."
Especially the down-n-dirty why that truly motivates you.
(Not the fluffpreneur reasons about saving the spotted owl and improving the world, etc that you tell in front of polite company, but that doesn't really keep you awake at night thinking about it.)
That's the why that'll help you move mountains to achieve your goals.
Speaking of which, let’s get on to business:
One of the things the "Email Players" newsletter can help you do after you figure out your "why" is help drive you to your goals a lot faster. When you understand how to write emails people look forward to reading and buying from (you won't have to be like these schlubs online always apologizing for sending emails to their list or using lame "sent from my iPhone" lines in a broadcast email with an opt out link at the bottom to trick them or whatever) it can speed up your journey to your goals faster than you ever thought possible.
I ain't just whistlin' dixie about this neither.
Hit the jump below for more info:
http://www.EmailPlayers.com
Ben Settle