Anatomy of an investor-mindset

Published: Thu, 03/29/18

“Email Players” subscriber (and investor-minded customer as opposed to an opportunity-minded customer) Dusty Rollins shows it doesn’t take much to start seeing dramatic results using my sneaky ways.

Hit it, Dusty…


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I had a small list from a networking group I had built....I did not email them very often.

Jan. 1st...(from your coaching) I started emailing daily...even got a Seinfeld email in and Walking Dead...

I expected a LOT of unsub..and complaints as in 50% or more....But I only lost about 20% of list. and very few complaints.

I have had several emails with people telling me that they read every email from me and they said they rarely read any others.

I email every weekday and missed 2 days since Jan. 1 and got an email from a lady asking if she had missed it...

I went to a LinkedIn local event, big group and someone asked the speaker about email...he said...I don't know, but wheres Dusty? He sends lots of emails, but I read them and then he mentioned several themes so I knew he had read them...

Then I got a BIG appointment with an Attorney I had been trying to chat with for over a year....She started reading my emails and was fascinated and asked for a coffee meeting and was picking my brain about "how I do email".

(I told her I learned from a reclusive weirdo in Oregon and that she can't handle him yet!!! I said it in a Jack Nicholson..."You can't handle the truth!" kinda way)

I even did an email titled....Emojis are for sissies.....very interesting feedback....

Every email I have a CTA of some sort. So, currently I don't have a lot of products to sell, I am getting paid through increased appointments and awareness that is directly leading to sales and money.(in my tax business)

I am very interested in building out a newsletter similiar to yours...(business model, not content)

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Not long after that, he sent me this update:

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Ben, A little update...my emails using the "Ben Settle" method are
working so well....

This week, I had 2 different people reach out to me and ask me if they could hire the copywriter I use!!!!

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So it is for Dusty.

And, so it can be for you, too.

That is, if you subscribe, implement, and stick with it, and approach it like a grown up who treats your business like a, well, business… and not child who thinks money is supposed to spit out of the computer like an ATM machine. (i.e. if you have an investor-mindset, and not an opportunity-mindset.)

The April issue deadline is almost here.

To subscribe in time to get it, go here:

http://www.EmailPlayers.com

Ben Settle