Who wins the fight: Investor-minded vs opportunity-minded buyers
Published: Thu, 03/22/18
One of those ways was being an investor-minded buyer vs an opportunity-minded buyer.
To illustrate the mentality between the two, I want to show you two exhibits.
Both people read the January “Email Players” issue.
Both people listen to my exact same podcasts and other content.
But, both people have two completely different mentalities.
First, exhibit A -- an opportunity-minded customer:
“signed up for your email playersclub newsletter last month... needless to say i was surprised, confused and impressed. I paid $97 to get a printed blogpost. well done, lesson learned.”
Then, after that:
“ie you put out a crap product... half the print was a copy of a copy. step up your game, or get it back - but that issue was bullshit”
And…
“the examples you give... you've covered them.”
And…
“Podcast's - Your email list - while the characters and backdrop may change - the music is the same. i like your style ( that's why i signed up ) but the issue im looking at on my desk - > u give this kinda shit away for free already.”
So that's exhibit A:
A perfect, "text book" opportunity-buyer mindset example. And also, easy to prove as factually & demonstrably incorrect, since nothing inside that issue (based heavily on a business model I used to generate 7-figures in sales last year, with very little work each day) had been discussed in anywhere near that level of detail on a free podcast or free blog post or whatever.
Which brings us to exhibit B:
(From an investor-minded customer named Serge Dawson)
“I’m an email players subscriber from Sydney Australia and I want to thank you for helping me get my shit together and take control of my email list. I've learnt so much from you already, its not funny. That play book you sent, with my first months newsletter in January, is a gold mine of information that I'm still working through. Deadset, anyone who can't start writing good emails while using just that as a guide, is a bloody idiot! I'm also really loving your podcasts. I get so much out of listening to them, that I figured I owe you something in return. P.s. did I mention that you've taken writing emails from being a hard slog, to something I now enjoy! Thanks!”
(He then described a book he mailed to me after that)
Now for the fight between the two:
Again, both had consumed the exact same content.
(Free and paid).
Yet, the differences in their results and mindsets are night and day:
* The opportunity-minded guy paid for (i.e. did nothing with) the info.
* The investor-minded guy bought (i.e. uses and is making sales with) the exact same info.
* The opportunity-minded buyer projects his lack of implementation (and, thus, results) on the content.
* The investor-minded buyer brags about his implementation and results using that exact same content.
* The opportunity-minded buyer seems to latch (Like a parasite) on to free information for his nourishment, while rationalization hamstering his lack of action taking and failure with any paid information.
* The investor-minded buyer cheerfully invests in paid knowledge, uses it, and is hungry for more.
* And so on, and so forth.
More:
Even though a few (like exhibit A above) sneak through, I am always trying to get opportunity-minded people to not buy anything from me, or even be on my list. They waste their money, since they do nothing, and are thus better off sitting in the nosebleed seats with the rest of the spectators.
Anyway, as fun as trolling opportunity buyers is, time to wrap up.
Down to business:
The April “Email Players” issue goes to the printer soon. As usual, it’s got all kinds of Valuable info inside — but if you’re an opportunity-minded bloke, I suggest running the other way. Especially since, most of it includes examples of a secret way of marketing yourself that is example-laden, and doesn’t have a lot of explanation behind it. i.e. you have to think to apply it, there’s no checklist or cheat sheet or whatever.
Perfect for investor-minded types hungry for knowledge.
But, awful and waste of money for opportunity-minded types.
Here’s the jolly ol’ link:
http://www.EmailPlayers.com
Ben Settle