The A-list copywriter vs the grammar nazi
Published: Sun, 03/04/18
The first email, from a grammar nazi:
“Pity for a writer not to know when apostrophes are used. Think I will give it miss if you can't get the basics right.”
As I lovingly told him:
“Don't give it miss, Chuckles. Give it *a* miss. Its just good gramar…”
Anyway, the other reply?
From A-list copywriter (who has written control ads for everyone from Men’s Health, Newsweek, and Reader’s digest… to even Rush Limbaugh and the ASPCA), novelist, and all-around swell guy Richard Armstrong who said:
“Couldn't resist, bought it.”
Which would you prefer as a customer?
A stuck-up grammar nazi or one of the top performing professionals in your industry?
Which do you think is more successful?
Which would you rather hang out with over a pint?
This is yet another example of how repulsing the people you don't want as customers, will often bring the customers you do want to you.
Speaking of Richard Armstrong:
For the past few years he’s had his copywriting sample book online for free.
And, because I think everyone single person on my list should possess it, and, also, because I find the thought of him getting overrun with so many opt-ins his Constant Contact software gets indigestion amusing, I highly suggest downloading it here:
http://www.FreeSampleBook.com
(Hi Richard!)
Ben Settle