A marketer without a mission is like a man without testicles
Published: Sat, 03/03/18
Last year at our Good Cop, Bad Cop, Insane Cop event in New York, we had an additional day of hot seats for 15 or so of the people who paid for them. And, during that day, one of the attendees said my Villains Book got him fired from his job, and his wife forbids him from listening to my podcast.
(Of course, he listens anyway...)
I don’t think I’m supposed to name him publicly.
But, let’s just say he’s a trooper for the Cause...
Anyway, speaking of my Villains book:
One of the things it teaches is the importance of having a Mission.
A marketer without a Mission is like a man without testicles.
A marketer with a Mission is pretty much unstoppable.
Example:
While speaking at Ray Higdon’s personal branding bootcamp last year, I got to chatting with his friend whose video company was producing this event. He was telling me how he literally gets goosebumps just talking about shooting and editing video.
(I could tell just talking to him.)
Yes, he said he can do public speaking.
And he can write ads.
And he can do a lot of other things very well.
But it’s *video* that he lives for, and that he eats, sleeps, and breathes all day. He is alway striving to be better at it, get deeper into his craft, and become the best in the world at it.
That's a man with a Mission.
Now, everyone's Mission is different.
But when you find yours you'll know it because there's nothing else you'd rather do. It's like eating dessert every day. You'll get goosebumps thinking about it and get lost in doing it for hours not even noticing the time going by or the manufactured drama and boring lives of the proles around you who don't have a Mission. You sure as hellz won't need some dorky accountability group or have to be “inspired” to be motivated to do what needs being done.
You’ll just do it.
If anything, you’ll make others accountable to you and inspire them to action by your actions.
You can't force finding a Mission, though.
This is where people go wrong.
They chase money and goo-roos instead of a Mission.
Or they will just lazily ape someone else:
“oh that's what Ben is doing
I'll just copy him lol..."
Bah!
Horse shyt.
Find *your* Mission.
Until then, make it your Mission to find your Mission.
Anyway, I can’t tell you what your Mission is.
But, I do provide a useful beacon on the subject in my Villains book over yonder:
http://www.VillainsBook.com
Ben Settle