Email copywriting pourno
Published: Wed, 02/21/18
Here’s the context:
The scene is Ip Man and his wife in an elevator.
His wife was recently diagnosed with terminal cancer. She is dying. His son will soon be without a mother, him without his wife. He’s sad, and despairing, just wants to enjoy whatever time left he has with his wife. A local corrupt bid’niz tycoon (played by Mike Tyson -- quite possibly the worst actor ever to grace the screen...) sends this hit man to kill Ip Man and her, who gets in the elevator with them and attacks.
Now, go watch the scene real quick.
Go ahead, I’ll be here when you get back.
(Just type in “Ip Man 3 elevator scene")
Did you watch it?
It’s like Wing Chun pourno.
And, as you’ll see, email copywriting pourno, too.
Did you notice how he constantly controls the center line?
(i.e. Occupies the path)
He doesn’t get impatient, either, not trying to go for a knock out punch, which is what gets a lot of fighters in trouble and expels their energy trying to use brute force vs receiving and accepting and re-directing force.
Ip Man accepts his opponent’s energy, and redirects it back at him constantly.
Doesn’t get rattled.
Doesn’t get emotional.
Doesn’t rely on brute strength — especially when his opponent has more of it than he does.
Doesn't get *impatient*.
Calm, smooth, in control, even under pressure and distracted by his wife's condition.
And guess what?
These are also the attributes of someone who makes a lot of sales with email consistently. Who doesn’t try force sales down peoples’ throats… doesn’t get impatient trying to close too soon… doesn't rely on canned email swipes or templates… doesn’t despair because they can’t figure out that perfect subject line… doesn’t freak out when gmail farts and sends their emails to the promotions folder… and instead lets the sale happen based on what he feels and interprets from his market/list, using the raw fundamentals of his craft, and receives his customer's energy (i.e. understands what they want) and gives it to them via his copy.
All right.
Enough.
I probably lost 95% of my readers on this.
Those 95% who don’t want to hear this.
Who, instead, want to hear there is a magical swipe file and secret way of closing emails that has been split tested a gazillion times, but then get disappointed when they find out those tactics and swipes don’t work for anyone but the person who sold them on that ill of goods.
For those 95% I can’t help them.
For the rest left over?
The ones who understand hard work, effort, and being grounded in the fundamentals is what wins the day?
That’s what “Email Players” is created for.
Next issue goes to the printer in 7 days a week.
It’s a doozy, with a lesson from the world's greatest troll for making more sales.
Subscribe here to get it in time, while you still can:
http://www.EmailPlayers.com
Ben Settle