You can have your silly little “tribe” - I have a HORDE
Published: Sat, 02/17/18
Waaaaaay back when I got started in this bid’niz, I remember hearing a talk the great Dan Kennedy gave at a System Seminar about Internet marketing for luddites like himself (last I heard, he doesn’t have an email address or carry a cell phone, if that tells you anything).
One of the things he talked about was his “herd.”
That was how he described a list.
In other words, your list is like a herd of cattle that you have in a pen, and come when called whenever you have something to sell.
That makes a lot of folks uneasy.
And so, people started using the word “tribe” instead.
Me?
I don't see my audience as a herd of cows or a lame little tribe at all.
I see them (and refer to them) as a HORDE.
And I don't mean that in some mindless zombie way.
I mean it as a horde of passionate, insatiably hungry-to-learn people eager to read and buy from your emails, and cheerfully promote you (unsolicited) to people whenever they get a chance (on webinars, podcasts, public speaking, or just back room telephone chit-chat) — not out of some kind of weak fanboy call for your attention, but because they genuinely want to spread the good news of you and your ways.
You think I exaggerate?
Think what ye will.
But from what I can tell, the better part of my list comes from word of mouth these days.
And there’s a reason why my customers so passionately rave.
Why they are so ardently loyal.
And, why they buy, often sight unseen in a lot of cases.
If you want to learn how to do this, its simply a byproduct of how I write emails.
You can learn how, too, here:
http://www.EmailPlayers.com
Ben Settle