How to know what people are going to buy before they even do
Published: Mon, 02/12/18
One of the more fascinating things about learning Wing Chun kung fu, is you learn how to feel and interpret force. In other words, you make contact, you can tell what someone is going to do, how they're going to move, what their next action is before they even do it. This ability is what lets these ancient kung fu masters who are decrepid, slow, weak, and not nearly as powerful as they were in their youth trounce younger, stronger, faster, and more powerful opponents.
They use their eyes, yes.
But, they don’t trust them.
Your eyes are very slow compared to touch and tactile feel — which is instant, and always accurate.
And so it is in the world of marketing and selling.
Take surveys, for example.
I remember reading in Ken McCarthy’s magnificent tome “The System Club Letters” how The GAP made a huge blunder a few years back by relying on surveys to make their decisions (asking people what they want) instead of going by the instinct (i.e. interpretation of force) created by all their knowledge of their customers, buying trends, sales figures, and overall observations about their market honed from years of selling to them.
The result?
Sales plummeted.
All because they trusted their surveys.
(i.e. their eyes which are slow and deceptive).
When, what they should have been trusting is their knowledge of what people are *already* buying. (i.e. their tactile interpretation of force). There is nothing new about this whatsoever (it's practically direct mail 101), but it lets you be a sort of Professor X (the X-Man character who can read minds).
Anyway, immoral of the story?
Don’t trust your eyes going by what people SAY they want.
Trust your tactile knowledge of your market/list by observing and knowing what they're already buying.
Do that, and there will be peace…
More:
This is a powerful principle I am guessing 99% of people reading this email will gloss over:
“Too simple.”
“Too fundamental.”
“Not cool like [insert name of guru who complicates the crap out of everything]”
“Show me something advanced!”
And to those people, good luck.
The rest left over?
This principle combined with my “Email Players” methods will make you invincible.
For more info on the newsletter go here:
http://www.EmailPlayers.com
Ben Settle