I need a higher quality virgin

Published: Wed, 12/09/15

I once told my ex-copywriting apprentice about a song I like by George Thoroughgood that contained an interesting copywriting lesson in it.

I asked her over the loud music playing:

"Did I ever send that song to you?"

"Yes, but it didn't sound clear."

"Agreed, Apprentice. I need a higher quality version."

She went silent.

And, looked at me like I was nutzo.

She asked:

"A higher quality VIRGIN?"

Hmm.

The point?

Words have meanings.

One misunderstood letter or word can change the entire meaning of a sentence, paragraph, story, or sales pitch (in emails, sales letters, videos, webinars, or any other format).

Look, I don't obsess over typos.

But, I DO obsess over writing clarity.

And, I suggest you do, too.

Anyway, do what you will with this info my little dookie.

Er, I mean droogie.

In the meantime, here's another story.

This one about writing style:

My Wing Chun kung fu Sifu recently told me a story about how he got his butt kicked in a sparring match. He was already a master at San Soo kung fu at the time and was sparring with a friend of his who was but an intermediate at Wing Chun kung fu — nowhere near master level.

But, when they sparred, Sifu’s friend dominated him.

Sifu said he couldn’t even get a single strike in.

He also said it was embarrassing.

And, it’s what made him want to master Wing Chun.

Why am I telling you this?


Because, yes, I believe the ways I use to be the "best."

I also believe they'll let even a raw and "wriggling" newbie kick the bootay’s of much more "experienced" marketers and copywriters when it comes to email -- just like how Sifu's friend kicked his butt in that sparring match despite Sifu being a San Soo master and his friend being but a Wing Chun mid level fighter.

That is, of course, just my opinion.

But, it also happens to be a fact, too.

(Ooh)

More here:

http://www.EmailPlayers.com

Ben Settle