elBenbo caught doing PDA with his girl
Published: Mon, 11/16/15
Recently, I found out that my ex-copywriting apprentice prefers we hang out in public places. By that I mean, the local Irish pub down the street from where I live. Or a restaurant. Or a movie theater. Or a coffee shop. Or somewhere there are a lot of people around.
Why does she prefer this?
Because of my PDA.
No, not THAT kind of PDA.
(i.e. not the mush cookie “public displays of affection” PDA).
I’m talking about a different kind of PDA.
What I have dubbed “public displays of aggression.”
Case in point:
She’s been working hard to put a beer tour/marketing event (tentatively called "Biz'niz and Brewz") together in Portland next Spring (that I’ll be doing the keynote and teaching how to launch products with email — specifically, the exact way I successfully launched Email Players and other products to the tune of lots and lots of sales… without screwing around with blog posts, social proof, social media, or spending a lot of time, etc, it JUST email and a two HTML pages).
Anyway, we got to talking about the event.
And, she asked my advice on something.
I don’t remember what, exactly.
But, I do remember she didn’t like my answers.
In fact, she got angry and said I was being “negative.” (I’m an optimistic pessimist — I do everything I can to make sure things go well, but prepare for everything to go to hell — not the same as being negative). She then went into full-on emotional chick mode accusing me of telling her it was gonna fail and that she should give up, etc. (I didn’t say or imply any of that, just the opposite actually). And, she did it knowing full well I wouldn’t blast her back due to all the people hanging around.
So, what did I do?
I took a deep breath.
Relaxed.
And then, leaned over and calmly growled something at her.
I won’t say *what* I calmly growled.
But, she immediately stopped at that point.
And, we resumed getting work done.
Anyway, when we left I told her one of things I despise about hanging out in public is I can’t unleash the “Kraken” of my fury and temper by yelling at her when she behaves like that without calling attention, etc.
To which she retorted:
“That’s why I like
going to public places!”
Sigh.
Foiled by a dame.
So anyway, what’s the point of all this?
Probably there isn’t one relevant to your life.
That is, other than to tell you to keep an eye out for the Portland Biz'niz and brewz event I mentioned. She’s gathered a few high quality speakers so far. And, at my request, she is going to insist that only specialized advanced knowledge will be shared (not generalized info or floaty inspirational content where people spend 50%+ of their allotted time telling their stories of woe while wiping tears from their eyes — this will be pure meat, baby, meat…)
Even better:
I have even been given the “green light” to have control of the audio.
By that I mean, if anyone goes over their time limit I get to cut their mic, kick them out of the event, and make them look like fools (as anyone who disrespects other speakers by going over time should be punished).
It’s gonna be fun, babycakes.
And, if you think you might want to go hit me back by email and tell me why you should be allowed one of the 50 (very limited) spots at the event.
Then, I'll determine if you're worthy of attending.
If so, I'll forward to my ex-copywriting apprentice.
If not, well...
Ben Settle